We sought help for this and found it with the specialists for User Experience Management at the University of Applied Sciences Technikum Wien. On our behalf, the students Florian Frühberger, Franz Glock, Lena Krammer and Konstantin Trinkl developed tasks and tests to put our Finny Family & Finny Kids apps through their paces and, above all, their user-friendliness. In doing so, they not only proved their scientific flair, but also showed that they knew how to use their creativity cleverly, especially in Corona times, to have our Finny apps tested safely and meaningfully despite contact restrictions – remotely, on site in Vienna, via webcam, video and audio.
After the user test is before the next user test
Last year, we already subjected our Finny apps to extensive user testing. With the continuous expansion of the Finny app functions and regular bug fixings, our beta app grew further and further out of its infancy. But, where exactly are we with the current beta version? A good and important question that, in the end, only our users can answer. Above all, they are the ones whose feedback we need in order to be able to push ahead and implement further improvements. This is what finally called the scientists of the University of Applied Sciences Technikum Wien to the study plan.
Under the catchy motto “8 families, 2 apps, 14 tasks”, the (budding) scientists set to work to find out how user-friendly our Finny Family & Finny Kids app is.
Parent-child duos from Austria and Germany were chosen as test subjects. The age of the children ranged from 8 to 12 years, that of the parents from 31 to 49 years. Neither parents nor children knew our Finny apps before the tests. Unbiased user experience, that is. The smartphone is a natural daily companion for all test persons – as a means of communication and camera, for entertainment, for raising children and for online banking.
The test procedure
From A for account creation to Z for pocket money payment: This was the range of tasks that the Finny Apps test users had to perform and evaluate their user-friendliness. Was it child’s play (even for parents)? Was it difficult? How long did it take parents and children to complete tasks such as “link pre-set bank account”, “create profile” or even “find cash balance within the app”, “find financial literacy exercises” and “invest certain amount in savings goal”?
For the Finny Family App, it can be summarised that “6 out of 7 tasks were completed by more than half of the people without help” In other words, the parents found their way around the app well.
All parents found it particularly easy to set an automatic pocket money payment. This in turn, we assume at least, was liked by their children.
When evaluating the user-friendliness of the individual Finny Kinds App applications, the bottom line is that 6 out of 7 tasks were completed with ease by more than half of the child subjects. The task of creating their own profile and finding themselves on the ranking list seemed particularly easy for the budding young financial heroes. The kids also easily mastered the tasks of inviting friends, finding the cash balance within the app and making a deposit. Of course, people, popularity and the world of money are all part of the training of a fine financial advisor.
Fast parents, faster children
That time is money and speed pays off in some financial transactions is something that every stock trader, broker and banker will surely agree with. But what role does speed play in user-friendliness?
An important one, of course. That’s why the prospective Viennese scientists wanted to know how fast parents and children are when executing the respective Finny app functions – faster or slower than expected?
Except for the account creation, the time it took the parents to complete the Finny App tasks was less than the time expected by the prospective user experience specialists, sometimes even considerably less (see Pocket Money, Money Level and Savings Goal).
The kids, on the other hand, were even more nimble. Only when it came to paying in the savings target did they take a little longer than expected. They solved all the other tasks much faster than they had estimated in advance.
As I said: time is money and those who quickly understand how finances work have more time for the other pleasant things in life (see profile and inviting friends).
Our beta app and the benchmark
Where exactly do our Finny Family App and Finny Kids App stand compared to other apps?
The user test of the University of Applied Sciences Technikum Wien also found this out. The basis was the so-called User Experience Questionnaire (UEQ), a standardised questionnaire that is used to compare different applications in terms of attractiveness, efficiency, transparency, reliability, stimulation and originality.
This in turn is done by 26 bipolar word pairs (e.g. incomprehensible – understandable; easy to learn – difficult to learn; boring – exciting).
The User Experience Questionnaire is primarily intended to find out whether an application not only takes hedonistic aspects into account (i.e. joy, fun and stimulation to activity), but also functions in a completely pragmatic way.
For the Finny Family App, the UEQ evaluation reveals a lot of light and some shade:
First of all, the plus points: Our Finny Family App is above average in all tested areas, whereby the average values result from the results of over 4000 tested applications. That makes us proud, of course.
The less bright moments come in the areas of efficiency and stimulation. This is where our app scored the lowest, which means we will definitely be making further improvements in terms of ease and speed of navigation as well as user activation.
The Finny Kids app did extremely well in terms of hedonic quality, well above average. This is good news because it means that our Finny Kids App really does bring financial fun. Or, to put it in the kids’ o-tones: the Finny Kids App is “fun”, “ranked”, “likable”, “good for saving”!
In terms of pragmatic quality, the Finny Kids App is also above average, but there is still some room for improvement in terms of speed of app processes and user support.
Our promise: Further improvements
What would the results of a user experience study be if they were not primarily understood as a call for improvement? This is exactly what we will do on the basis of the results of this exciting study.
Improvements to Finny Family App:
- The bank account connection was perceived as a bit more difficult because it was a demo bank account. It will be easier with the user’s real bank account. Even more so because the Finny Family App supports more than 2700 bank accounts in Germany and Austria. You can find more information here: https://www.fintune.ch/finny-supported-banks/
- Improvements in registration and login (timeout, password hint) will be targeted in the next iteration.
- We improve the user experience when setting the password.
- We extend the time until you have to log in again.
Improvements to Finny Kids App:
- Navigating the “home” screens that don’t have menu labels is difficult. That’s why we’re adding an improvement to it.
- We simplify the text in the kids app and assigning money to goals.
We look forward to further stages, insights and successes and to implementing your and your expectations for our Finny Familiy App and Finny Kids App even better and more accurately. For financial education with a fun factor. With financial knowledge conveyed in a child-friendly way that turns kids into financial experts while they play and learn. With the cool gaming factor that helps clever money heroes to achieve top performance level by level.